SATURDAY JUNE 1, 2024
8:00 am - 3:00 pm
NECC Office
3200 N 30th St. Omaha, NE, 68111
Taking the Business of Child Care to New Heights
We’re excited to bring Elevate24 to Omaha right here at our offices at NECC! Elevate is a business summit like no other, bringing together child care professionals from across the state for an all-day event packed with the latest information, tools, and opportunities for Nebraska child care businesses.
Join us in June for a can’t-miss opportunity to connect with other professionals in your field from across Nebraska!
NECC has reserved a room block with a special discounted rate for Elevate24 attendees.
Use the link below to book your stay!
TRAVEL + ACCOMMODATIONS
EVEN Hotel Omaha Downtown - Old Market
2220 Farnam Street Omaha, NE 68102
Check-in / Check-out
Check-in: 3:00pm on Friday, May 31, 2024
Check-out: 11:00am on Saturday, June 1, 2024
Minimum Check-in Age: 21 years old
Parking Options:
Onsite parking is located adjacent to the hotel and is $15 daily
Shuttle Service:
Complimentary shuttle service provides transportation within a 3-mile radius daily from 7:00 am to 11:00 pm for all guests
Reservations must be made on or before 5 PM on May 1, 2024!
Plan your trip to Omaha!
Omaha, Nebraska, has a variety of attractions and activities to offer visitors.
Here are just a few of our favorites!
MEET YOUR SPEAKERS
-
![Gary Romano Headshot]()
Gary Romano
President & CEO, Civitas Strategies
-
![Jerletha McDonald Headshot]()
Jerletha McDonald
National Family Child Care Consultant, Founder-CEO ADFW Family Child Care Network
-
![Elizabeth Everett Headshot]()
Elizabeth Everett
Deputy Director/Public Policy Manager, First Five Nebraska
-
![Ashley Keithley Headshot]()
Ashley Keithley
EA and Owner, Better Than Yesterday LLC
-
![Jennifer Baumann Headshot]()
Jennifer Baumann
Social Media Influencer and Child Care Business Owner, The Playschool
-
![D.M. Whitaker Headshot]()
D.M. Whitaker
Author, Speaker, Publisher, Water Rocks Publishing
SESSION DESCRIPTIONS
Gary Romano
President & CEO, Civitas Strategies
OPENING KEYNOTE
Maximizing Compensation: 7 Tax Myths That Could Impact Your Bottom Line
Are you leaving money on the table when it comes to your taxes? Don't miss this opportunity to transform the way you approach taxes and increase your compensation. Join Gary Romano, CEO of Civitas Strategies, as he debunks seven common tax myths that could impact your bottom line. From overcoming the fear of taxes and understanding the benefits of depreciation to maximizing your business use of home deductions and employing your kids legally, Gary will provide valuable insights to help you save on taxes and put more money in your pocket.
Elizabeth Everett
Deputy Director/Public Policy Manager, First Five Nebraska
MORNING SESSION 1
What Providers Need to Know About Nebraska’s Latest Child Care Tax Credits
In 2023, state lawmakers passed a groundbreaking tax credit package intended to enhance Nebraska’s early childhood workforce, strengthen programs serving subsidy-eligible children, encourage private sector contributions to child care, and support families facing the financial challenges of raising little ones. Now, it’s up to all of us to put these tax credits to good use so legislators continue to understand, protect, and expand investments in our youngest kids, as well as the people who educate and care for them.
First Five Nebraska Deputy Director and Public Policy Manager Elizabeth Everett will give an overview of the improved School Readiness Tax Credits for child care professionals and programs, and what providers need to do to take full advantage of them. She will also discuss the critical role providers will play in the success of the refundable and non-refundable credits of the Child Care Tax Credit Act throughout the state.
Ashley Keithley
EA and Owner, Better Than Yesterday LLC
MORNING SESSION 2
A Crash Course on Child Care Taxes
A crash course on child care taxes. You’ll learn all the basics of child care taxes, plus how to choose a tax preparer that is best for you!
Jennifer Baumann
Social Media Influencer and Child Care Business Owner, The Playschool
AFTERNOON SESSION 1
Digital Connections: Navigating Social Media Marketing in Early Childhood Education
Unlock the potential of social media marketing in Early Childhood Education with our interactive workshop. Gain practical insights and techniques to enhance your marketing efforts to build a strong online community, increase engagement, and connect with parents, caregivers, and educators. Discover how social media can drive growth, innovation, and community building in the early childhood sector.
D.M. Whitaker
Author, Speaker, Publisher, Water Rocks Publishing
AFTERNOON SESSION 2
Brand Brilliance:
Elevating Your Child Care Business to Increase Enrollment
Looking for a great strategy to attract and retain families for your child care business? Here it is! Branding your business is more than colors, cute fonts, and a logo. Uncover your center's unique brand message, values, and qualities with our workshop. Learn to develop a compelling brand identity and narrative that connects with parents and guardians, keeps kids enrolled, and sparks positive conversations about your child care even when you’re not in the room. With a strong brand, you may even develop a waitlist for enrollment as families eagerly seek to be part of your center’s community. Let's elevate your child care business, increasing enrollment and making it the talk of the city!
Jerletha McDonald
National Family Child Care Consultant, Founder-CEO ADFW Family Child Care Network
CLOSING KEYNOTE
Leading the Way: Empowering the Early Childhood Workforce for a Transformative Impact!
Join us as we celebrate the remarkable journey of the Early Care & Education Workforce. We operate phenomenal ECE businesses and play a vital role in supporting America's workforce and infrastructure. Our voices are potent, our influence immense, and our contributions indispensable to United States economy. Our work is not just essential but imperative. We must continue to unite, support each other, and amplify our presence and impact. It's time not only to claim our rightful place at the decision-making table but also to forge our own authentic pathways. As significant pillars in early care and education, we lead from the front with unwavering determination. Together, we chart a course where our impact cannot be denied! We have evolved, we are elevating and we will continue to demonstrate the Power of the Early Care and Education Workforce!
